Dunhill one man’s dream

According to the China Securities Journal Tobacco – Zhongzheng reported Dunhill began in a man’s dream, his name is Alfred Dunhill.

Alfred lives are crazy obsessed with speed, precision, tobacco, the British men tough and talented, he is a business genius, pianist and driving players.

Alfred starts at the age of 15 carriages leather apprenticeship training, his creative excellence is reflected in a series of inventions on the list: wind pipe, white flag, hand-tune tobacco. He will Dunhill style as there is always a shadow knight gentleman products: from the Jockey Club, Cricket, pipe tobacco, leather goods, gentleman clothing, watches, perfume and men need all the sophisticated gadgets puzzle.

In 1903, the British began the car registration system. In 1907, the first a Rolls-Royce onto the streets of London, five years after the Ford Model T automobile era created a precedent. Alfred realizing that not only transport, but also an important part of life. He believes that the name Dunhill will become synonymous with cars, the driver should have professional equipment, and he will be the person that provided the equipment. He created “Motorities” series, namely, automotive accessories products, production “in addition to any vehicle other than car accessories products.”

1902 summer fashion Dunhill Conduit Street in London opened its first flagship store.With the success of Motorities, Dunhill’s flagship store is considered a professional tailor riders, many riders are high society to buy Dunhill Siberian weasel car coats, although at the time, the maximum travel speed is limited to 12 miles per hour , knights speed is not cool, but at least the image of cool.

Early twentieth century motorists are some very rich and very particular customer.They have twelve Dunhill driving equipment proud. Where a classic cream-colored floor-length coat is particularly remarkable, this coat made of soft leather made to the current techniques is almost impossible to replicate.

Alfred Dunhill luxury then took the road, he thinks the world there are always some people are willing to pay the outstanding quality products for an additional fee. He has a very simple philosophy, he said: “I am in car accessories products successes, and proved that if our products can fully meet the expectations of the upper class, then the profit is only a matter of time and relative to the superior quality, the price is not so important. Perhaps Dunhill should be more on advertising spend some effort to attract more new customers, but the premise is to satisfy existing customer base needs and desires. ”

Alfred speculating on psychological aspects of consumer spending is a real genius. The success of car accessories and talent he has insight into the opportunities for, and more importantly, he was a loyal car enthusiasts, and even a bit fanatical.

Tired after the car business, Alfred retired from daily operations out. This energetic man devoted to the establishment Dunhill Patent Development Corporation to invent new products, and in 1905 won the wind pipe of the patent.

Alfred decided to open an upscale cigar retail business, and later became his turning point in this business: from cars to luxury cigar is just a small step towards Dunhill. After World War I, Dunhill pipe tobacco and established the preferred position.

The history of the most beautiful Dunhill lighter should count as a lover of Picasso Duolamaer manufacture. In 1937, Picasso went into Paris Dunhill store, bought a silver lighter, lighter carved in a wicker chair on the next Dora.

Dunhill contact with the watch can be traced back to October 13, 1903 as the “watch Instruments’ patent applications. 1929 Alfred officially launched the first one watch, followed by introduction of a more attractive design, with initial luminous dial, first a stopwatch and a ball race watches. 1930 has introduced an interesting combination of box: There is a cigarette box, a table and a cigarette lighter.

1921 Dunhill began to open up markets in New York, in 1933 set up the Rockefeller building a flagship store. The store occupies the entire building’s five floors.Dunhill also opened boutiques in Paris, Parisian fashion where you can feel the top products are unique charisma. Such as the world’s first one can close the pocket with one hand while the “chic (Unique)” lighter. People like Dunhill perfume, enjoy Dunhill cigars, Dunhill watches and hope to know through time, with the Dunhill pens and stationery to friends and family to write. Dunhill has become famous in the world, can provide a variety of different products, fashion accessories brand.