Better protection lens packaging cigarette brands

Wavefront technology company, said Joel peterson, a founder of Fresnel lens has been used in many products packaging, including marlboro cigarette packaging products.

newsletter wavefront technology company (WFT) explore several times, use Fresnel lens on the cigarette brand packaging and protection.

“These lenses are very bright, make related products stand out from the ordinary packaging products.”In company recently held at the exhibition, wavefront technology, founder of Joel peterson, showing a wide variety of Fresnel lens samples, inviting visitors to touch them.At first, he said, eyes looking at him with suspicion, but when they touched the samples after revealing a look of satisfaction on her face.

Small packaging big view

A good packing to protect brand identity, meaning that it is visible and able to quickly identify identity, but it is not enough.

Therefore, wavefront technology companies actively innovation, using the Fresnel lens in the packaging material.In the earliest time, Fresnel lens on one side is flat, convex on one side, often be installed at the back of their car, so that the driver will be able to see a wider scope.Until recently, there are a few kinds, such as 10 microns thin lens is used for decorative stickers, etc.

Wavefront technology companies have improved the process to produce the thinner of the Fresnel lens on the packaging.The core equipment of the production process is a diamond lathe, which is a professional equipment.For those familiar with the equipment, it is usually considered a assembly machine in the store and mill.But, machine tool and rolling mill is typically used when cutting metal graphite, and wavefront technology companies use diamond.Peterson believes that the diamond is very crucial, because it keeps cutting the edge smooth and flat.

“We start from metal plate mold. Metal plate can be used copper or nickel, the first thing we should do is to smooth cutting, make sure that all the lines clear cut.”Peterson said. “after cutting is good, it is like a mirror. Then, we put the cut surface in mold, the surface and Angle will determine the Fresnel lens reflection of light.”In this phase, the metal will be the original version, on the basis of it was copied more mould.The next step, uv-curable polymer was applied to polyester film, and then with cylindrical bearing (refers to the female version of the replicas), columns of images can be transferred to the film.Next, put the film into the plating Jin Shuqi, coated with aluminum, so that it can become opaque but reflection.If there is no coating on the image will disappear in the adhesive.In the end, it together with the corresponding design color and Fresnel lens on the printing machine and produce a Fresnel lens packaging products.

In wavefront technology company on the website of Fresnel lens photo library, there are 200 different types of design, including cylindrical, and drops of water.In order to ensure the image is clear, the company will be the original hologram technology combined with Fresnel lens.Holograms recorded information can be held in a dielectric film of internal or surface.When recorded on film surface, it can mass pressure into the material of tubing.The hologram is one of the company’s products, packaging can make coruscate burnish the colours of the rainbow.”With the help of a moderate slope, we make it dot, square and triangle, crushed ice and cylindrical light, enables the colorful light beams to projection.”Peterson said. “we have a huge number of holographic images, we have the ability to put these hologram and Fresnel lens together.”

Difficult to replicate technologies

Have linear Fresnel lens, there are round.The former lens focused on a shaft, looks like a cylinder;The latter looks like a ball.Have a lens and negative lens, the former focus on the front of the camera;The latter when the light coming from behind the camera shot, a virtual focus the camera behind.So that the two close to the lens and negative lens, the real focus on film, virtual focus at the back of the film, which moves two focal points to the opposite direction, can give a person visual illusion.

Such advanced technology in packaging, should be very expensive?The answer is yes.However, peterson said that the company faced one problem is: due to the nature of the raw material itself, etc., products production speed is limited.”The customer hope we can provide products more quickly. Therefore, we can only use more machine.”Peterson said, “although the price is high, the customer came back to buy our products. In Disney, for example, since 2005, it has been using our products. Obviously, these products are more expensive than they used before. But they like it, because our products can meet their needs.”

For the tobacco industry and other industries, the expensive is not necessarily bad news.Such technology is difficult to copy and imitate, to have a very good deterrent – lens makes people better able to distinguish the authenticity of a product.

, of course, this kind of visual effect can help enterprises to consolidate the brand’s market influence, it is very important in the fierce market competition.Mr Neil lens packaging products in the European market initially develop faster than the us market.Peterson said, when the United States and other countries in the world began to realize that using the effect of the lens after packaging, in change.

“I call this’ thermal lens’.”Peterson said, “‘ thermal lens are spread all over the world, a lot of people like it.”